The internet offers many professional and social opportunities. People spend time on the internet conducting business, enjoying leisure activities and generally doing everything else that people do outside the cyberspace. A company website is now more than ever taking its position as the main face of the company. This is especially the case as more and more businesses venture into e-commerce as opposed to the traditional brick and mortar businesses.
What is Website Marketing?
Web marketing refers to a large number of marketing activities which are different. The one thing these marketing activities have in common is that they are conducted over the internet using a website.
Who Needs Website Marketing?
All businesses need website marketing. Businesses with international ambitions, have much more to gain from website marketing. This is because website marketing provides them with a rare opportunity to operate the same marketing model all over the world from a central location. When consumers of a business’s products are scatted all over the world the internet is the best way to bring them together. Usually, the websites require very minimal amounts of money to be paid for hosting the adverts.
Types of Website Marketing
- Display Advertising
This is where a client employs the use of banners and other similar types of advertisements. These banners usually appear on the company websites. Every once in a while, the company can pay a different company to host the banner.
2. Search Engine Optimization
This marketing occurs when a person tries to organically influence search engines. In case a certain thing is searched for using a search engine, the search engine returns results of certain products which have been promoted through the inclusion of targeted keywords. When SEO can also be categorized as a variant of Social Media Marketing (SEM). SEM is a type of website marketing which entails placement of adverts in search engines.
3. Social Media Marketing
Social media is now by far the fastest and most effective way for people to connect. Many companies have, themselves opened social media accounts. Through these accounts, companies are able to engage directly with their clients. Clients are able to give feedback through direct messaging with company management. Social media marketing also seeks to inform customers about any new products being introduced in the market. Through the social media, clients are able to give their input on the effectiveness of the products before their release. This ensures that the manufacturer releases a product which clients can use.
4. E-mail Marketing
This happens when a business sends information concerning new product to customers and potential customers in their mailing list. The messages may include text explaining the products in detail. They may also include adverts of existing or new products.
5. Referral Marketing
This happens when a person, pleased with the information they find in a website or a social media recommends it to other people. This might create a chain reaction of people keep recommending it.
6. Affiliate Marketing
This happens when a website that markets its own products links its visitors to a different website. The website that gives the link is known as an affiliate website and it gets paid depending on the number of clicks.
7. Video Marketing
This marketing normally happens in video-sharing sites such as YouTube and Vimeo. Companies post their video adverts in these sites and potential customers can view the adverts.
The development of web marketing has led to the emergence of certain professions which did not exist before the advent of the internet. These include social media marketing managers who are charged with the responsibility of maintaining company social media accounts. They also formulate ways to maintain the image of the company. Others include digital marketers who are experts in all types of electronic advertising.
Do you have a website? Do you need help with web marketing? Contact us and we’ll help you out 🙂