Branding is the process of creating a unique name/image for a product in the consumers’ mind, mainly through consistent advertising campaigns.
A brand refers to a name, symbol, design, term or a feature that distinctly identifies an entity or a product from another.
Branding is all about capturing minds and residing within the hearts of clients, prospects and customers. Branding is about their
experiences and perceptions which you can influence.
Success in this field is achieved by integrating brand strategies at every point of public contact.
- Brand management
- Brand awareness/evangelism
- Brand Identity
- Brand engagement
- Internet branding
- Personal branding
- Itemized branding
- Employer branding
Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.