Who is Raymond Oluoch? Why Does He Need Business Cards?
The other day, as I was packing my books and devices, ready to leave the workplace, something funny happened. Raymond, my colleague who never seems concerned about anything except football and/or trap music, was sprinting towards me with an anxious look on his face. “What’s up?”,
Building a Personal Brand in Sales and Marketing
The sales and marketing job market is notoriously competitive and it is no longer enough to simply present a great cover letter or a killer CV if you want to stand out from the crowd. Digital skills are highly sought after in sales and marketing these days and recruiters are increasingly looking for
Personal Branding for the CEO
The executive population was the first to embrace personal branding. The people occupying the chief executive offices (CEOs) recognized early on that if branding worked for a company, it could work for them as individuals. Today, forward-thinking executives know that in order to differentiate thems
10 Facts About Your Personal Brand
Do you know why Steve Jobs always wore the same clothes (jeans, black turtleneck, white sneakers)? To help establish his personal brand. Obviously, his strategy worked. He had an almost cult-like following and people felt that as long as he was in charge of Apple it was going to be good. Altho
Personal Branding: When You Google Your Name, What Comes Up?
Are you looking to advance your career? Then you definitely want your potential employee to associate your personal brand with something that he/she needs in their team. Are you looking to grow sales for your company? Then you want prospects to associate your personal brand with a feeling of trust
Is having a Personal Website Worth It?
With Kenya’s tough economy, a cover letter and a resume isn’t going to make you stand out of the crowd. If you’re really interested in your career, having a personal website, a blog, or a simple About.me page showing a timeline of interest and thought around your topic of interest goes