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Jennifer Githinji, CEO and Founder at Africa Instore Solutions

Jennifer Githinji, Founder of Africa Instore on Personal Leadership & Perseverance

Jennifer Githinji’s love for entrepreneurship started at a young age when she would supply milk to South C apartments. A few years later she would use the sale skills in her new job as a sales agent at Coca Cola . Today,  Jennifer is an SME development practioner specializing in sales managem
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  • Kagai Macharia
  • May 16, 2018
  • 0 Comments
  • Business and Entrepreneurship in Africa / Personal Branding
Raymond Oluoch Full Stack Developer

Who is Raymond Oluoch? Why Does He Need Business Cards?

The other day, as I was packing my books and devices, ready to leave the workplace, something funny happened. Raymond, my colleague who never seems concerned about anything except football and/or trap music, was sprinting towards me with an anxious look on his face. “What’s up?”, 
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  • Kagai Macharia
  • April 23, 2018
  • 0 Comments
  • Personal Branding
DO YOU MARKET YOURSELF?

Building a Personal Brand in Sales and Marketing

The sales and marketing job market is notoriously competitive and it is no longer enough to simply present a great cover letter or a killer CV if you want to stand out from the crowd. Digital skills are highly sought after in sales and marketing these days and recruiters are increasingly looking for
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  • Kagai Macharia
  • February 13, 2017
  • 0 Comments
  • Personal Branding
Improve Your Business Leadership (1)

Personal Branding for the CEO

The executive population was the first to embrace personal branding. The people occupying the chief executive offices (CEOs) recognized early on that if branding worked for a company, it could work for them as individuals. Today, forward-thinking executives know that in order to differentiate thems
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  • Kagai Macharia
  • February 13, 2017
  • 0 Comments
  • Personal Branding
personal branding facts

10 Facts About Your Personal Brand

  Do you know why Steve Jobs always wore the same clothes (jeans, black turtleneck, white sneakers)?  To help establish his personal brand. Obviously, his strategy worked. He had an almost cult-like following and people felt that as long as he was in charge of Apple it was going to be good. Altho
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  • Kagai Macharia
  • November 10, 2016
  • 0 Comments
  • General / Personal Branding
Personal Branding

Personal Branding: When You Google Your Name, What Comes Up?

Are you looking to advance your career? Then you definitely want your potential employee to associate your personal brand with something that he/she needs in their team. Are  you looking to grow sales for your company? Then you want prospects to associate your personal brand with a feeling of trust
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  • Kagai Macharia
  • November 10, 2016
  • 0 Comments
  • Personal Branding
Personal website

Is having a Personal Website Worth It?

With Kenya’s tough economy, a cover letter and a resume isn’t going to make you stand out of the crowd.  If you’re really interested in your career, having a personal website, a blog, or a simple About.me page showing a timeline of interest and thought around your topic of interest goes
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  • Kagai Macharia
  • November 10, 2016
  • 0 Comments
  • General / Personal Branding
Donald Trump Personal Brand

Personal Branding Tips from Donald Trump

I am no Trump supporter. But I don’t think Americans are stupid for electing a man whose speeches mostly consist of incoherent gibberish.  Why? Because if you look closely, you’ll notice that America’s 2016 election process was successfully gamed by a man clever enough to use his persona
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  • Kagai Macharia
  • November 10, 2016
  • 1 Comments
  • General / Personal Branding

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