What to expect from Kenyan Digital Marketers in 2018

What to Expect From Kenyan Digital Marketers in 2018

Last year (December,2017) we asked Kenyan digital marketers on Twitter, Linkedin, and Facebook the digital marketing mistakes they would like to avoid in 2018.  We received a number of replies some of them captured in this infographic.

 

 

From relying on vanity trends to ignoring content marketing, 19 Kenyan digital marketers denounced their mistakes and gave some insight on how they would work smarter in 2018. From the replies we tried to group and categorize them so as to draw more insight. The categories include;

  • Content marketing
  • Video Marketing
  • Email Marketing
  • Influencer Marketing’
  • Using data

As for the insights, we discovered that;

  1. 58% of the respondents said they would use data in curating content, optimizing and tracking campaigns, measuring campaign ROI, targeting audience and innovation.
  2. 16% of Kenyan digital marketers would do content marketing. And they won’t be creating just any other content, but content that gives value to the reader and positions their brand as a thought leader.
  3. 11% said they would leverage influencer marketing and it won’t be like anything we’ve seen in the last five years, at least that’s what Rama Oluoch’s twitter post implied.
  4. 10% said they would use email marketing, however, they could also use some lessons on Mailchimp.
  5. 5% said they would focus on video marketing.

Kenyan Digital Marketers Share Their Plans for 2018

Kenyan Digital Marketers Data 2018

Kenyan Digital Marketers Data 2018

 

And while some may argue that 19 respondents out of the hundreds of digital marketers in Kenya is too small a number to make any accurate predictions for digital marketing 2018, I think it’s better than nothing, what do you think?

 

3 Comments

  1. I couldn’t agree more. Well summarised

  2. Thanks for sharing this insightful information on Digital Marketing mistakes and trends in Kenya. It is great to see that this discipline is growing in Kenya and beyond. Maybe as a next post, you could focus on what tools these digital marketers use to achieve success? I am sure that would be of interest to many digital marketing fanatics.

    • Thank you Thandie 🙂

      Great idea! I will definitely reach out the Kenyan digital marketers and have a discussion on the tools they use. What’s more, as data takes a center stage in online marketing, I would also like to understand how they the handle their data. Thanks again Thandie for the feedback.

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