Have you evaluated your website marketing strategy for 2016 yet?
If your online plan wasn’t as a successful as you would have liked it to be, then this is the time to make some improvements.
A strong online marketing strategy helps in 3 important ways:
- Helps you improve brand awareness
- Helps you get more leads, prospects and opportunities
- Helps you grow as a brand
So what does a strong online marketing plan look like in 2017? We’ve put together a few tips to help you make this year your most successful yet.
Key Ways to Make More Money from Your Website in 2017
- Customize Your Website
The digital world is quite competitive. Your website needs to capture users’ attention and cater to their preferences, or else you risk losing them to other websites. One of the things you can do to beat the competition is customizing your website’s design to keep up with latest trends and provide best user experience. Remember, what looked good a few years ago regarding web design, probably isn’t anymore. Plus, small changes for a fresher look can help attract new business for the new year. You can hire professionals to customize your website for as little as $50.
- Work on Your SEO Strategy
We’ve seen many SEO changes in the past, so we can expect to see even more in 2017. In fact, Google says online business should expect site speed to be a more important ranking factor when it comes to SEO in 2017. What this means is that Google will favor sites that load faster over slow-loading sites when ranking them on search engine result pages (SERPs). Redesigning your website will play a role in improving your site loading speed. Researching the keywords your audience use to search for your service or products will also prove effective in improving your website’s SEO.
- Improve your Social Media Presence
As you may know, social media is the number one online activity. As a business, you need to be where your clients are. If your firm is not already on social media, make sure to create social media accounts on relevant platforms for your business to widen your reach. Consider integrating social media to your website to ensure that your visitors don’t have to leave your website to check out what is happening on your social media accounts; they can view it live on your website. Lastly, once you have set up your social media accounts, monitor them closely. In 2017, more people than ever are going to use social media as a customer service outlet; you need to manage your pages closely even if it means hiring a social media manager.
- Introduce an Opt-in for Email Newsletter on your website
Do you know anyone who uses the internet but does not use email? Neither do I. Also, your preferences for social media platforms may change over the year, but your email address remains the same. This is why email marketing is such a powerful tool for website owners. Not only is email marketing cost-effective, it is also offers targeted customer communication and allows you to build trust with your readers and customers. In 2017, we encourage website owners to set up professional email marketing using services like mailchimp to send email newsletters to their customers.
- Secure Your Website
You may not think your website has something worth being hacked for but websites get compromised all the time. Since your website is a reflection of your brand, acts as your store front and is often your first contact with prospects, it’s crucial to ensure that it is secure and uncompromised at all times. What’s more, Google is working to make the internet safer by ranking encrypted sites higher than non-encrypted sited. So if your website’s URL doesn’t have an ‘’https’’ subdomain, you need to have a talk with your developer.
Your website is the most important tool you have for marketing your business. It is where you have a captive audience and an opportunity to communicate your brand, culture and most importantly your brand story. We hope it goes without saying that you must invest the appropriate amount of time, budget and effort into making sure your website makes money for you in 2017. After all, by now we should agree that your website, in many cases, can make or break your business.
Do you need a little assistance putting together and executing a web strategy for your business in 2017? Give Legibra a shout – we’d love to sit down with you, audit your existing website and marketing and let you know how we can help you make more money from your website this 2017!