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Legibra Discusses lack of marketing data in Kenya

Report on 1st Meeting: The lack of Marketing Data in Kenya

On our last meetup with digital marketers and data analysts at Legibra, we discussed how the lack of marketing data in Kenya leads to wastage of resources, poor marketing strategies and inaccurate targeting because most marketers do not want to share data with competitors or do not see the imp
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  • Kagai Macharia
  • November 15, 2017
  • 0 Comments
  • Digital Marketing

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