“Do I have to pay someone for my website to appear on the first page of Google when people search for my service and products?”
The simple answer is no.
Search Engine Optimization is the art of improving your website visibility on a search engine such as Google. If a user searches for specific information e.g ‘best car insurance’, your website should pop up among the 1st results displayed by Google.
Google search engine conducts over 10.3 Billion searches monthly. The chances that your website shows up on the first page when people search for you heavily depends on a number of factors. In this article we take a look at some of the techniques you can use to improve your website’s viability.
4 Tips to Boost SEO
1. Get an SSL certificate
As cyber attacks continue to cost businesses millions of dollars, Google has naturally decided to favor sites with security measures. Given that 83% of websites do not have any security measure in place, investing in an SSL certificate now will give you a head-start in dominating Google’s first page. Before the rest get on board, you would have gone miles ahead of competition.
2. Make your Site Mobile Friendly
Four out of five people use smartphones to access the web. Hence, there is the need for websites to be mobile friendly. It is paramount for websites to customize their web pages such that they look sharp on both computers and cell phones either in portrait or in landscape orientation. Google recognizes the importance of responsive websites and will penalize your website if it is not website friendly.
3. Introduce a Blog
Having a blog that is frequently updated on your website means that Google will keep coming to check the new content. The more Google keeps coming to your website, the higher your chances of getting ranked on Google’s 1st page.
4. Keywords Strategy
It is advisable to know the density of your keywords. Avoid overusing keywords and write in a natural tone. Check Google’s keyword planner, it’s free to use and provides all the keywords related to your product and services and even goes further to show the search volume.
At the end of the day, you don’t have to pay anyone to get your website on the first page of Google, you only need to be diligent in optimizing your site.
Do you need help optimizing your website for Google? Talk to us 🙂