According to survey conducted by the Direct Marketing Association (DMA) and Demand Metric in 2016 , email has a median ROI of 122%—more than four times higher than other marketing formats examined, including social media, direct mail and paid search. A rather clear indication that you need to focus on email marketing if you want a strong digital strategy. So where do you start?
How to Build an E-mail List
- Introduce Email Subscription Pop-up
Your online marketing efforts are geared towards driving traffic to your website. Having a subscription landing page or pop-up will help in capturing visitors who are interested with the content on your website. The subscription form should be placed on a website page that receives the most traffic.
2. Integrate Social Media
To grow your email-list ask your social media followers to subscribe to your list. You can easily achieve this by sharing the content on the newsletter with your followers. The content should include a call to action for them to sign up. Additionally, your emails should also include links to your social media to ensure that as you grow your email list, your social media is also growing.
3. Offline Requests
As much as you have a subscription pop-up on your website, you can inform your existing clients and prospects about your email list. You can also take advantage of corporate events and networking events to invite people to your email list. Explain to them what information you will be sharing with them and how it will help them. This will go a long way in supplementing your online efforts.
4. Online competitions
In the case that you are launching a new product and need an email list for generating leads, you should consider setting up a contest. This contest should require participants to sign up with their emails for the free give aways. Note that the freebies should always complement the product you are launching. For example, if you are launching virtual office spaces, instead of giving away an iPhone, reward the participants with free office space for a limited period of time.
5. Introduce Gated Content
If you already have a blog, you can repurpose the content into an infographic, a video, an animation or a guide. Once the content is re-purposed, you can prompt your visitors to provide their name and email to download or view the content. As mentioned earlier, your content will need to be highly informative and targeted.
Building a good email list calls for patience and honesty. Patience because building a healthy email list of subscribers takes time. Honesty, because you must build an email list following proper guidelines and authenticated rules or risk being penalized and losing touch with your target audience
Do you need help setting up a newsletter subscription form on your website? What about branding your newsletter? Talk to us now 🙂