Even though investing in SEO is regarded as a costly and intensive undertaking for most businesses, it is worthy to note that you can still use your social media pages to boost your SEO. This is simply because SEO and social media go hand in hand, in other words, they are intertwined. Basically, a good social media presence will automatically better your rankings on search engines. However, the ultimate question remains, how? We are going to see how you can boost your rankings by just using your social media presence skillfully and effectively.
Top 5 Tips for Social Media SEO.
- Create Shareable Content
Content has proved to be a very effective but often ignored marketing tool. One way you can exploit content in enhancing your rankings is by creating shareable content. By creating worthy, relevant, fresh and interesting content, more people will share this content and thus improve your rankings on search engines. This content may be in terms of social media posts, images or even videos. The more your posts get shared, the more authority you earn. Remember it is this authority that most search engines take into consideration when determining your social media rankings which in turn affect your SEO. Also, make sure you have the necessary information about your brand, services, promotions, discounts and so on.
2. Use Hashtags
Hashtags are very effective in building SEO and are the new keywords. If you are familiar with Twitter, Google and lately Facebook, you understand the impact of hashtags. While keywords work behind the scenes to make you visible online, hashtags equally help you to get more visibility on social media and consequently, online. One major strength with hashtags is that they take you on a global level. Also, with the Google+Twitter partnership, Google now has semi-exclusive access to Twitter’s firehose which allows the search engine to include tweets in the search results more easily. With this in mind, make sure you use hashtags in almost every of your content.
Read more about Hashtags and SEO
3.Use Keywords in Your Posts
Even though this might seem straightforward, it is still worthy in this discussion. To get the most out of your social media presence, ensure that you include important keywords in your social media content. This gives you an upper hand on social media and complements your rankings greatly. One good example of executing this is by using keywords in all your pins and boards on Pinterest. Also, doing keyword research for your YouTube content may bring more traffic to your channel as well as your website. This applies to other social media platforms like Facebook, Twitter, Instagram and so on.
Read more: What Are SEO Keywords?
4. Build a Huge Following
Having a huge following on social media is very important also in enhancing your rankings. First, with a huge following, your content is likely to be shared by more people and this is also crucial in link-building. The most important thing however is that with a huge following, your algorithmic authority is also boosted. Algorithmic authority is important in SEO as search engines like Google use this to determine rankings. However, when building a following, insist on quality as Google has started measuring the quality of followers.
5. Locally Optimize Your Posts
Another simple way of building your SEO through social media is by locally optimizing your posts. A healthy relationship with the community is an important aspect in any business from many perspectives including strengthening your SEO. Participate in local events and make sure you clearly showcase your participation in a video or photo on your social media pages. By doing this, such content will be shared, you will get comments and the engagement will be high. Also, most people will search for your business wanting to know more about your business. Read more on 7 Key Ways to Optimize Facebook Fan Page SEO.
Even though for most businesses social media is only for primary roles like social engagement and boosting your online social presence, it can also come in handy when trying to boost your SEO. By employing the above 5 social media tips, you will surely boost your rankings on major search engines. So, if you have been ignoring hashtags, keywords and shareable content, now you know their importance. Try out these 5 tips and watch your rankings go higher with minimal effort and resources!
Did you need any help boosting your SEO with Social Media Marketing? Talk to us 🙂