On my last blog, What is WordPress and What are the Benefits of using WP? we discussed some of the major reasons why WordPress is the most popular website builder in the world. One of the benefits that we covered is on WordPress offering free themes. Indeed, WordPress offers over 2,000 professionally designed themes. But if this is the case why would anyone hire a developer for WordPress Theme Customization services or choose to invest on a WordPress Custom Theme?
Allow me to explain.
Let’s say you are a small business owner and you have been using a free WordPress theme for the last couple of months. You now realize that you have outgrown the free theme and need to update your website to a more professional look. Maybe you have a new logo and would like to change your brand colors. What do you do? In my opinion, you should first learn the difference between customizing a WordPress theme and getting a Custom WordPress theme.
WordPress Theme Customization VS. Custom WordPress Theme
The only difference between a custom WordPress theme and a customized WordPress theme is that the former is built from scratch while the latter is built from an off-the-shelf WordPress theme.
4 Reasons You Need WordPress Theme Customization Services
There are several reasons why you may want to hire WordPress theme customization services but these are the top four reasons:
- Helps you create your own unique identity
One way of making sure visitors keep coming back to your website is by having a unique and attractive design. Keeping in mind that WordPress powers most of the websites on the internet, chances are there several websites using the same theme as yours. You need to distinguish yourself from the competition in every way possible.
- You can add features that didn’t come with the theme
Whether you need a new widget area or a new logo section in the header, a professional WordPress theme customizer will help you add all the features that you need that didn’t originally come with the theme.
- You can improve the performance of the website and make it more efficient
Most of the free themes available from the WordPress Theme Directory are stuffed with all kinds of features and these features can slow down your site. By customizing your theme, you could remove redundant features that affect your site’s loading time.
- Provides a design Specific to Your Website Goals
Does your business need to highlight call to actions and direct visitors to convert? Customizing your WordPress Theme will help guide your visitors through your sales funnel and into the action you want them to take. An off-the-shelf theme cannot provide such a targeted design that is specific to your call to actions.
If you’ve read through this post and realized a customized WordPress theme is what you really need, we’d love to help.
Contact us to get started.