Facebook is the largest social network in the globe with over 1.4 billion users- the main reason why most marketers cannot ignore the potential of growing their brand with this networking giant. However, there are several pros and cons of marketing using Facebook and we think it’s important to know them especially if you’re planning to invest on Facebook ads.
The following are some of the advantages of Facebook marketing services:
- It develops desirable business-to-customer relationships. This is because it fosters discussions between the audience and brand marketers.
- It helps brands to achieve specific market targets. This is facilitated by the fact that Facebook gathers a lot of information about its users.
- It provides brands with several marketing platform tools such as Ads, Groups and Pages.
- It enables business brands to drive traffic to their actual product store. This is because businesses can offer product gift cards as well as share the details about their local store.
- Facebook Ads provides brands with a broader target customer reach as there are numerous individuals that they can work their marketing skills on.
The following are some of the disadvantages of Facebook marketing services:
- Currently, content pages require continuous updates as well as filters with useful information to make Facebook marketing effective. This needs the development of detailed digital media marketing strategies which can prove expensive, especially for small advertising budgets.
- There is a lack of regulation concerning who is allowed to post information and the contents of the posts.
Clearly, the pros outweigh the cons, a clear indication that your business stands to gain much from using Facebook marketing services.
Do you want to know more about marketing your business on Facebook? Call us and we’ll help you out 🙂