Hello dear reader, ’tis the season to be jolly and nothing shows appreciation to your clients like a well-thought holiday message. But what if you could make your message even more touching? Make it stand out from what the competition is sending? What if you could send a message that will linger for the rest of your clients life? Sure, it’s a far shot but in case you haven’t noticed, your clients are getting birthday wishes and other kind of holiday wishes from all and sundry. How do you differentiate yourself? I can tell you for free that sending bulk emails without an aspect of personalization will not set you apart as a brand that cares. Just think about it, even the ‘Nigerian princes’ have got the drift and understand that if they send bulk emails complete with the first and second name, there’s a chance you will believe their outrageous stories. Simply put, a personal email is bound to get more attention from the reader and shows that the message is intended for them and them alone. How special 😉
Read More: 5 Simple Ways to Build An Email List
So then, how do you create personalized holiday messages for your clients that will put your competitors and Nigerian princes to shame? This is where Mailchimp comes in.
How To Send Bulk Emails; What is Mailchimp?
MailChimp is a marketing automation platform that helps you share email and ad campaigns with clients, customers, and other interested parties. But that’s not even the best part about using mailchimp, here’s the best part. It’s FREE! But only if you are mailing less than 12,000 emails per month to less than 2000 email accounts.
Why Use Mailchimp?
- You can personalize mass emails
- Their reporting tools are also very good, you can see who opened your emails
- It is easy to use
- Their design elements are better than many competitors
- They have that you can do a lot with
- There are integrations with other services
- You can trigger emails based on site activity
Read More: How to Create An Email Signature on Outlook
How To Send Bulk Emails Using Mailchimp
Let’s assume you have already created an account on Mailchimp. You have your sweet Christmas message ready, complete with an image to drive the point home. What next?
Step-By-Step Process for Sending Bulk Emails on Mailchimp
First things first, get your recipients right.
Next, work on your email setup.
So now you know how to set up and send bulk Christmas wishes to your clients this Holiday, but do you have the sweet words that will communicate your appreciation for their business? Don’t worry, I’ve got you covered, check out this link and have a lovely holiday 🙂