In this digital world, your company website is arguably one of the most important tools in your marketing toolkit. Not only does a website provide information about your business to prospects and leads, it also gives you a competitive edge against competitors who are still stuck in the analog era. Still, the type of website you choose highly depends on the needs of your company and the preferences of your clients. From large websites to simple websites, our team will work with you to help you choose a website that works for you. But since you are already here, let’s talk about medium websites.
What is a Medium-sized website?
A mid-sized website is best suited for SMEs who are looking to create a strong web presence and give an accurate reflection of their offline presence. Such a website will have at least 20 pages and is mainly geared towards generating leads and branding the organization.
Examples of medium websites in Legibra’s portfolio;
What Makes Up a Medium Website?
1. Home Page- Your homepage is to your website what your reception is to your office. A visitor should be able to tell what it is your offering within the first few seconds after stepping in. Therefore, the content in this page should be brief and to the point. Some of the content required for a medium website is;
- Images for a slide-show – Provide at least 3 images about your product/service
- Provide a paragraph explaining your business value or what makes you worth doing business with ( this may be showcased on a slider)
- Products & Services snippet – Provide a list of at least 3 products/services and their descriptions. We recommend using images to capture visitor’s attention.
- Testimonials – Show how reliable your company is by providing testimonials your customers have written about you. e.g Newsletter and Social Media – Provide links to social media platforms and the e-mail address for your newsletter sign-ups.
2. About Us page – This page is all about building trust and showing results. This does not mean you should go overboard with the bragging, but just ensure all your testimonials, trophies, partners and awards are well displayed on this page. Content requirements for this page include;
- Provide a paragraph describing who you are and how long you have been in business?
- Provide a paragraph of your company history.
- Provide your mission statement
- Provide names of your company heads, a short description and their contact information.
3. Services and/or Products page – This page provides an index of your various products and/or services that you offer. It requires a general short write up of each of your products. And while you tempted to describe your products technically, beware that not all your visitors understand your industry jargon. Instead consider carrying out a keyword search or research on Natural language programming technologies.
4. Portfolio Page – This page showcases the projects your company has already done. It is meant to boost the confidence of prospects. The content for this page will include names and/or logos of your past and current clients/projects.
5. Contact Us page– This is the page where your website visitors will go if they want to contact you.
6. Blog – This is where updates, opinions, news and articles are uploaded for your visitors to consume. Next to your company portfolio and homepage, your blog will likely receive a bulk of your website’s traffic. To ensure the traffic is converting into sales, ensure that you add call to actions and create offers that will prompt visitors to convert.
How long will it take to design and develop a medium website after required content is provided?
After selection of the desired website design, settlement of terms and provision of content; we take 15 working days to finish such a project.