Website Vs. Social Media: What’s Best For Your Brand?
The debate on whether to invest in a website or social media pages is an unending one. While some businesses maintain that websites are more effective, some believe social media is the way to go. Even though having both is the ideal situation for every company or business, there are situations that
Online Ads Getting Blocked? Here’s How to Fix Them
As more companies join the digital marketing bandwagon in a bid to increase sales and customer reach, consumers are adopting ways to block these advertisements. In fact, reports claim that up to 16% of smartphone users have blocked online ads, particularly on social media platforms. In this read, yo
Digital Marketing in Kenya: The Growing Popularity of Digital Marketing
Digital marketing in Kenya is a popular practice used by businesses to support marketing in the digital sphere. By using digital technologies like social media and websites, marketers in Kenya have the ability to easily set up campaigns, target specific groups of people and track the results of the
Is Paid Advertisement a Worthy Investment?
Just to give you an overview, paid advertisement refers to online marketing campaigns where you pay for an ad to appear on an internet page. For example, it could be a search ad, which mostly appears on search engines such as Google, Bing, or Yahoo. It could also be a display ad such as video [&he
What is Website Marketing?
The internet offers many professional and social opportunities. People spend time on the internet conducting business, enjoying leisure activities and generally doing everything else that people do outside the cyberspace. A company website is now more than ever taking its position as the main face o
How To Create A Digital Marketing Plan for Your Business
Digital marketing is also known as internet marketing or online marketing and it’s about identifying, anticipating and satisfying customer requirements in the digital sphere while achieving your business goals. It encompasses a wide range of online channels including pay per click advertising,
How To Use Twitter Marketing
Is Twitter a part of your social media marketing? Have you let your Twitter marketing drop off lately? Here’s how to use Twitter Marketing. 1. Create the Twitter Account: Create a name: As per Forbes, the Twitter name of a business needs to incorporate its name and include keywords in the T
How To Market Your Business Using Twitter-Who Needs Twitter Marketing?
Social media is currently the heartthrob of virtually all communications and surprisingly even almost all sorts of marketing. Nonetheless, the point of contention is who needs twitter marketing? The answer is simple, everybody and in extension every business looking to establish a large and global c