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Sales Funnel for your website

What is Online Sales Funnel? Tips for Sales Funnel that Generates Leads

Everyone who has an online business needs to create a sales funnel in order to convert his website visitors into paying customers. Your primary goal with your  online sales funnel is to move people from one stage to another until they are ready to purchase. The online sales funnel appears like an
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  • Kagai Macharia
  • April 11, 2017
  • 2 Comments
  • Digital Marketing
social media SEO

Social Media SEO: 5 Social Media Tips That Will Help Boost Your SEO

Even though investing in SEO is regarded as a costly and intensive undertaking for most businesses, it is worthy to note that you can still use your social media pages to boost your SEO. This is simply because SEO and social media go hand in hand, in other words, they are intertwined. Basically, a g
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  • Kagai Macharia
  • April 5, 2017
  • 0 Comments
  • Digital Marketing
website or social media

Website Vs. Social Media: What’s Best For Your Brand?

The debate on whether to invest in a website or social media pages is an unending one. While some businesses maintain that websites are more effective, some believe social media is the way to go. Even though having both is the ideal situation for every company or business, there are situations that
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  • Kagai Macharia
  • March 27, 2017
  • 0 Comments
  • Digital Marketing
online ads tips

Online Ads Getting Blocked? Here’s How to Fix Them

As more companies join the digital marketing bandwagon in a bid to increase sales and customer reach, consumers are adopting ways to block these advertisements. In fact, reports claim that up to 16% of smartphone users have blocked online ads, particularly on social media platforms. In this read, yo
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  • Kagai Macharia
  • March 22, 2017
  • 0 Comments
  • Digital Marketing
Digital-marketing-kenya

Digital Marketing in Kenya: The Growing Popularity of Digital Marketing

Digital marketing in Kenya is a popular practice used by businesses to support marketing in the digital sphere. By using digital technologies like social media and websites, marketers in Kenya have the ability to easily set up campaigns, target specific groups of people and track the results of the
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  • Kagai Macharia
  • March 17, 2017
  • 0 Comments
  • Digital Marketing
Paid Advertisement

Is Paid Advertisement a Worthy Investment?

Just to give you an overview, paid advertisement refers to online marketing campaigns where you pay for an ad to appear on an internet page.  For example, it could be a search ad, which mostly appears on search engines such as Google, Bing, or Yahoo. It could also be a display ad such as video [&he
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  • Kagai Macharia
  • March 16, 2017
  • 0 Comments
  • Digital Marketing
website marketing

What is Website Marketing?

The internet offers many professional and social opportunities. People spend time on the internet conducting business, enjoying leisure activities and generally doing everything else that people do outside the cyberspace. A company website is now more than ever taking its position as the main face o
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  • Kagai Macharia
  • March 13, 2017
  • 0 Comments
  • Digital Marketing
Digital Marketimg plan

How To Create A Digital Marketing Plan for Your Business

Digital marketing is also known as internet marketing or online marketing and it’s about identifying, anticipating and satisfying customer requirements in the digital sphere while achieving your business goals. It encompasses a wide range of online channels including pay per click advertising,
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  • Kagai Macharia
  • February 22, 2017
  • 0 Comments
  • Digital Marketing
How to use Twitter for marketing

How To Use Twitter Marketing

Is Twitter a part of your social media marketing? Have you let your Twitter marketing drop off lately? Here’s how to use Twitter Marketing.  1. Create the Twitter Account: Create a name: As per Forbes, the Twitter name of a business needs to incorporate its name and include keywords in the T
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  • Kagai Macharia
  • February 14, 2017
  • 0 Comments
  • Digital Marketing
Twitter marketing

How To Market Your Business Using Twitter-Who Needs Twitter Marketing?

Social media is currently the heartthrob of virtually all communications and surprisingly even almost all sorts of marketing. Nonetheless, the point of contention is who needs twitter marketing? The answer is simple, everybody and in extension every business looking to establish a large and global c
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  • Kagai Macharia
  • February 14, 2017
  • 0 Comments
  • Digital Marketing
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