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Native advertising; Vivo Energy Billboard

Native Advertising; A Case Study of Vivo Energy Kenya

Allow me to applaud Vivo Energy Kenya-the Shell Licensee in Kenya, and Magnate Ventures for coming up with this engaging billboard ad. In fact, I must confess the first time I saw it on my way to work, I paused and laughed. Not that it was funny or nonsensical but rather the ad not only […]
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  • Kagai Macharia
  • November 17, 2017
  • 0 Comments
  • Digital Marketing

Reach Vs Impressions: How Are They Related on Facebook Ads?

Anyone who has a run an advert on Facebook can tell you that’s it’s the cheapest form of marketing with the most straightforward tools for targeting. You can get thousands of impressions with the least effort. But what’s the value of an impression? What about reach? Which should you be more co
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  • Kagai Macharia
  • November 16, 2017
  • 0 Comments
  • Digital Marketing
Legibra Discusses lack of marketing data in Kenya

Report on 1st Meeting: The lack of Marketing Data in Kenya

On our last meetup with digital marketers and data analysts at Legibra, we discussed how the lack of marketing data in Kenya leads to wastage of resources, poor marketing strategies and inaccurate targeting because most marketers do not want to share data with competitors or do not see the imp
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  • Kagai Macharia
  • November 15, 2017
  • 0 Comments
  • Digital Marketing
web security ssl

Web Security: There’s Good News from Google… or Not

Let’s talk about web security. Does your website have SSL? If you answered yes, there’s great news from Google this week. The leading search engine is rewarding websites that use SSL. This means that users of SSL will not only get a secured connection to protect their communications wit
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  • Kagai Macharia
  • October 17, 2017
  • 0 Comments
  • Digital Marketing
business website

What’s Website To a Business?

Not technically, I mean what is its value to your business? Why do you want a nice website? Why is it important? A website is your client’s or potential client’s first impression of your business. It’s the same reason you have a nice office, nice signage and nice desks. Because you
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  • Kagai Macharia
  • July 24, 2017
  • 0 Comments
  • Digital Marketing
social media business

Social Media Business: How to Create Social Media Pages for Business

Most people have the general knowledge of advertising their businesses on social media. However, most of them end up creating personal accounts instead of pages. Personal accounts are mostly limited to a certain number of people thus limiting new clients. For example, Facebook limits personal accoun
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  • Kagai Macharia
  • July 5, 2017
  • 0 Comments
  • Digital Marketing
Social media pages

Social Media Pages: Personal Vs. Company

You’ve probably  heard the saying,“don’t mix business with pleasure” or the other one, “it’s nothing personal, it’s just business”. Both of them infer to the business side being separate from the personal side and for a good reason too. You would be better off following the advi
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  • Kagai Macharia
  • June 28, 2017
  • 0 Comments
  • Digital Marketing
market new website

5 Simple Ways to Market New Website to Clients and Prospects

  The truth is, after the launch of the website is when the real work begins. How do you ensure your customers know you have invested in a new website to improve their experience? How do you tell your prospects that they can now enjoy all your in-store services online? 5 Simple Ways to Market
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  • Kagai Macharia
  • June 12, 2017
  • 0 Comments
  • Digital Marketing
Build email list

5 Simple Ways to Build an Email List

According to survey conducted by the Direct Marketing Association (DMA) and Demand Metric in 2016 , email has a median ROI of 122%—more than four times higher than other marketing formats examined, including social media, direct mail and paid search. A rather clear indication that you need to fo
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  • Kagai Macharia
  • May 30, 2017
  • 0 Comments
  • Digital Marketing / General
Facebook SEO

Facebook SEO: Tips to Strengthen your Online Presence

Facebook pages are fast becoming “second home pages” for online businesses. In fact, for some businesses, the Facebook fan page is the ONLY page they have. For such companies, it is crucial to ensure that the Facebook page is well optimized and customers can easily find it when they search on Go
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  • Kagai Macharia
  • April 13, 2017
  • 0 Comments
  • Digital Marketing
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