Reach Vs Impressions: How Are They Related on Facebook Ads?
Anyone who has a run an advert on Facebook can tell you that’s it’s the cheapest form of marketing with the most straightforward tools for targeting. You can get thousands of impressions with the least effort. But what’s the value of an impression? What about reach? Which should you be more co
Report on 1st Meeting: The lack of Marketing Data in Kenya
On our last meetup with digital marketers and data analysts at Legibra, we discussed how the lack of marketing data in Kenya leads to wastage of resources, poor marketing strategies and inaccurate targeting because most marketers do not want to share data with competitors or do not see the imp
Web Security: There’s Good News from Google… or Not
Let’s talk about web security. Does your website have SSL? If you answered yes, there’s great news from Google this week. The leading search engine is rewarding websites that use SSL. This means that users of SSL will not only get a secured connection to protect their communications wit
What’s Website To a Business?
Not technically, I mean what is its value to your business? Why do you want a nice website? Why is it important? A website is your client’s or potential client’s first impression of your business. It’s the same reason you have a nice office, nice signage and nice desks. Because you
Social Media Business: How to Create Social Media Pages for Business
Most people have the general knowledge of advertising their businesses on social media. However, most of them end up creating personal accounts instead of pages. Personal accounts are mostly limited to a certain number of people thus limiting new clients. For example, Facebook limits personal accoun
Social Media Pages: Personal Vs. Company
You’ve probably heard the saying,“don’t mix business with pleasure” or the other one, “it’s nothing personal, it’s just business”. Both of them infer to the business side being separate from the personal side and for a good reason too. You would be better off following the advi
5 Simple Ways to Market New Website to Clients and Prospects
The truth is, after the launch of the website is when the real work begins. How do you ensure your customers know you have invested in a new website to improve their experience? How do you tell your prospects that they can now enjoy all your in-store services online? 5 Simple Ways to Market
5 Simple Ways to Build an Email List
According to survey conducted by the Direct Marketing Association (DMA) and Demand Metric in 2016 , email has a median ROI of 122%—more than four times higher than other marketing formats examined, including social media, direct mail and paid search. A rather clear indication that you need to fo